A Laurinburg landmark was rebranded this week when Pope’s Variety Discount store discarded the name it has had since being opened downtown in 1964 in favor of a new appellation.
Now called “Super Dollar,” the store had its aged but familiar blue and white Pope’s sign replaced with the red and white of the “Super Dollar” brand on Thursday.
Henderson-based Variety Wholesalers, Inc., owners of Pope’s, elected to change the Pope’s name to Super Dollar after learning that the Pope’s sign was in disrepair.
“The sign was about ready to fall on someone’s head,” said Variety Wholesalers’s Vice President of Construction Tom Perkins.
According to Perkins, the Laurinburg Pope’s store was the last bearing that name, which used to be carried by other properties owned by the company.
In addition to the Super Dollar chain, Variety Wholesalers owns a number of other stores, including Roses, Maxway, Super 10, Bargain Town, Value Mart, Treasure Mart and Bill’s Dollar Store.
“Typically we only change the names of stores as we remodel or expand the building, but with this store the sign was in such bad shape that we updated it to the newer ‘Super Dollar’ name,” said Perkins.
Perkins said that from a practical standpoint, nothing about the store will be different.
“Quite frankly I wish I could say that we have remodeled or updated the interior,” said Perkins. “However, with this nothing will change — merely the name.”