LAURINBURG — Carlie C’s, the Dunn-based food chain that recently opened a store in Laurinburg, has agreed to be the naming sponsor of the annual Christmas parade, officials with the Laurinburg-Scotland County Area Chamber of Commerce announced.
The 2016 Carlie C’s Annual Laurinburg Christmas Parade will be held Dec. 3, beginning at 2 p.m.
The parade will begin at the corner of Railroad and Main streets and will end on South Main Street and Plaza Road. The entry fee and registration are due Nov. 18. The entry fee will double for any registration received after Nov. 21.
Chamber Executive Director Chris English said the food chains’s support of the parade speaks to a “deep-rooted love” for community.
“The Christmas Parade has always been one of my favorite chamber events and we are excited for Carlie C’s to support and share the family values and tradition of the Christmas Parade,” English said.
Carlie C’s officially opened for business last week in the old Harris Teeter store in the Holly Square shopping center. The local Carlie C’s will employ about 60 people. The 55-year-old company has 18 stores in North Carolina.
This year’s grand marshal is musician Jim Quick. Parade Chair Dorothy Tyson said many know Quick as the “hometown boy” from Laurinburg and for his brand of Carolina Swamp Music. She said Quick has had “many memorable performances” with his band Coastline at the Chamber’s summer concert series, Laurinburg After Five.
Christmas in July
The chamber also announced it is holding a special promotion. The Christmas in July Special will run through the month of July and offers a free Jingle Bell sponsorship ($100 value) to those who purchase a full commercial float.
The Jingle Bell includes prominent logo placement on the banner at the head of the parade as well as logo placement on all Christmas Parade marketing. A Mistletoe sponsorship ($50 value) is offered to those who buy a half float. The Mistletoe sponsorship gets their company name listed on the banner at the head of the parade as well as a name listing on all Christmas Parade Marketing.
Deadline for the Christmas in July Special is Friday.
For information about parade entries, contact [email protected] or call the chamber office at 910-276-7420.